services / logo, poster & brochure

On screen and in print alike

A logo does not only have to look good in a presentation file; it has to hold on a sign, on a business card, as an app icon and on a single-colour invoice.

— what we build

The first test of a design is shrinking it. A logo that is unrecognisable at twenty pixels, falls apart in one colour or disappears on a dark background causes constant trouble in print and on screen. That is why we deliver the logo not as a single file but as a set: horizontal, vertical, single-colour, negative and icon versions.

Corporate identity follows from that. Which typeface at which size, which colour with which code, where the spacing ends — all of it written in a guide. The printer you work with and the next designer look at the same source; the brand does not drift a little further with every pair of hands.

For printed work the file goes out print-ready: bleed, trim, CMYK conversion and resolution all set. Most of the “the colours came out different in print” problem comes from skipping this step.

The same identity carries over to the digital side. Your site, your social media visuals and your app use the same typeface and the same colour family; they do not look like they came from two separate teams.

— what you receive

Logo — horizontal, vertical, icon and single-colour versions
Vector source files (AI, SVG, PDF)
Colour palette and code equivalents
Typeface family and usage sizes
Corporate identity guide
Business card, letterhead and envelope
Poster, brochure and catalogue
Packaging and label design
Social media templates
Print-ready file output

— process

We talk about the brand
How you are described matters as much as what you sell. We look together at examples you like and dislike; the direction comes out of that.
We choose a direction
Three separate directions are presented and one is chosen. You have two rounds of revision on the chosen direction; what changes in each round is written down.
We complete the set
Once the logo is settled, the identity, the printed work and the digital templates are produced in the same language. Source files pass to you on delivery.

The typeface question

Most typefaces assumed to be free are closed to commercial use. The licence status of every typeface we choose is delivered in writing.

Why an identity guide

A brand breaks down most where the person who first built it is not present. The guide fills that gap.

— frequently asked

How many logo options do I get?

Three separate directions. Sending twenty drafts to choose from does not make it easier, it makes it harder: the reasoning behind the differences disappears. We also write down why each of the three is built the way it is.

How many revisions do I get?

Two rounds on the chosen direction. Rounds are defined by scope rather than count: “a little darker” and “let us start over” are not the same thing. If a request falls outside the scope, we say so beforehand.

Do I get the source files?

Yes, all of them. Vector files, the list of typefaces used and their licence status come with delivery. If you continue with another designer, nothing is missing.

Do you handle the printing too?

Printing is not ours, but we handle the correspondence with the printer. We also check the proof when it arrives; colour and trim errors do not land on your desk.

— other services