Software Company in Erzurum

What decides the order

Three factors. Two are entirely in your hands

Google doesn't hide this; it's in its own documentation. The order comes from three factors combined — and all but one can be influenced.

1. 01

   Distance

   Where the searcher is standing at that moment. Appearing first to someone on the other side of town isn't possible without moving your shop — anyone who says they can change this isn't telling the truth. The one thing you can do is make sure the pin is in the right place: a location dropped on the wrong street gets its distance wrong too.

2. 02

   Relevance

   How closely the profile matches what's being searched. Is the category right, are the services listed one by one, does the description use your customers' words, are opening hours and holidays entered? It's a matter of filling everything in — and it's where most businesses stop halfway.

3. 03

   Prominence

   The business's footprint online. How many reviews it has and how fresh they are, whether they're answered, whether new photos keep coming, whether your website is linked to the profile, whether the address is written the same everywhere. In the long run this is the factor that really decides the order — and the reason we visit regularly.

Calendar

Set up once, maintained continuously

The only way to rise in Google's rankings and appear in the top three on the map is regular upkeep. A profile set up once is out of date within six months: the shopfront changes, the sign is renewed, the seasons turn; the photos stay the same. Google pushes profiles that aren't updated down — and customers decide by looking at a photo taken three years ago. How often we shoot depends on the package you choose.

1. at the start

   Setup and verification

   The profile is created from scratch, or ownership is taken over if it already exists. Verification is completed through the method Google offers the business (phone, email, video or postcard). The pin is moved from an estimated point to the right door; category, service list, opening hours, holidays and FAQs are entered. The first shoot happens alongside the setup — the profile never opens empty.

2. regularly

   Visit and upload

   We come on the agreed day. The shoot is brief and doesn't stop your work. The shots are selected, edited and uploaded to the profile. Anything that has changed is updated during the same visit: a new product, a changed price, a new service, days you'll be closed.

3. periodically

   Aerial exterior shoot by drone

   The exterior footage is renewed at intervals — snowy in winter, clear in summer. The same shoot produces three things: the profile video, the opening footage for your website and an aerial route from the city's historic landmarks to your door.

For us this isn't an extra service. It's everything we do.