The typeface question
Most typefaces people assume are free are closed to commercial use. The licence status of every typeface we choose is delivered in writing.
On screen and in print
A logo doesn't just have to look good in a presentation file; it has to hold up on a shop sign, a business card, an app icon and a one-colour invoice.
The first test of design is scaling down. A logo that becomes unrecognisable at twenty pixels, falls apart in one colour or disappears on a dark background causes constant trouble in print and on screen. That's why we don't deliver the logo as a single file but as a set: horizontal, vertical, one-colour, negative and symbol versions.
Corporate identity follows from that. Which typeface at which size, which colour with which code, where spacing ends — all of it written in a guideline. The printer you work with and the next designer look at the same source; the brand doesn't drift a little further in every pair of hands.
For print, files come out ready for the press: bleed, trim margins, CMYK conversion and resolution already set. Most of the “the colours came out different in print” problem comes from skipping this step.
The same identity carries over to the digital side. Your website, social media visuals and app use the same typeface and the same colour family; they don't look as though they came from different teams.
How you are presented matters as much as what you sell. We look at examples you like and dislike together; the direction comes from there.
Three separate directions are presented and one is chosen. You have two rounds of revisions on the chosen direction; what changes in each round is put in writing.
Once the logo is settled, the identity, printed materials and digital templates are produced in the same language. The source files are yours at delivery.
Most typefaces people assume are free are closed to commercial use. The licence status of every typeface we choose is delivered in writing.
A brand breaks down most where the person who first built it isn't there. The guideline fills that gap.
Corporate websites that load fast, show up in search and look right on phones and desktops alike. The same team builds the e-commerce and booking side.
Custom software and mobile apps of any kind, built from scratch for your business without a ready-made package. iOS and Android come from a single codebase.
Content calendar, design production and posting; setup, budget tracking and a monthly report on Meta and Google.
Building it from scratch or tidying up what you already have — both work.
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