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Logo, poster & brochure

On screen and in print

A logo doesn't just have to look good in a presentation file; it has to hold up on a shop sign, a business card, an app icon and a one-colour invoice.

SONSEQ brochures, stacked

What we build

The first test of design is scaling down. A logo that becomes unrecognisable at twenty pixels, falls apart in one colour or disappears on a dark background causes constant trouble in print and on screen. That's why we don't deliver the logo as a single file but as a set: horizontal, vertical, one-colour, negative and symbol versions.

Corporate identity follows from that. Which typeface at which size, which colour with which code, where spacing ends — all of it written in a guideline. The printer you work with and the next designer look at the same source; the brand doesn't drift a little further in every pair of hands.

For print, files come out ready for the press: bleed, trim margins, CMYK conversion and resolution already set. Most of the “the colours came out different in print” problem comes from skipping this step.

The same identity carries over to the digital side. Your website, social media visuals and app use the same typeface and the same colour family; they don't look as though they came from different teams.

Process

  1. 01

    We talk about the brand

    How you are presented matters as much as what you sell. We look at examples you like and dislike together; the direction comes from there.

  2. 02

    We choose a direction

    Three separate directions are presented and one is chosen. You have two rounds of revisions on the chosen direction; what changes in each round is put in writing.

  3. 03

    We complete the set

    Once the logo is settled, the identity, printed materials and digital templates are produced in the same language. The source files are yours at delivery.

The typeface question

Most typefaces people assume are free are closed to commercial use. The licence status of every typeface we choose is delivered in writing.

Why an identity guideline

A brand breaks down most where the person who first built it isn't there. The guideline fills that gap.

Frequently asked questions

What does the price of a logo design depend on?

It doesn't vary; we have a fixed price for logo design. Your sector or the size of your business doesn't affect the price. It includes three separate design directions, two rounds of revisions on the chosen direction and vector source files.

How many logo options do I get?

Three separate directions. Sending twenty drafts to choose from doesn't make the job easier; it makes it harder, because the reasoning behind the differences disappears. We also explain in writing why each of the three directions is built the way it is.

How many revisions do I get?

Two rounds on the chosen direction. Rounds are defined by scope, not by count: “make the colour a little darker” and “let's start over” are not the same thing. If a request falls outside the scope, we tell you beforehand.

What does a corporate identity include?

A corporate identity starts with the horizontal, vertical, symbol and one-colour versions of the logo. The colour palette and codes, typefaces and usage sizes are gathered in a guideline; posters, brochures and social media designs are prepared according to it. That way the printer and the next designer work from the same source.

Do you also register the logo as a trademark?

No. A logo is registered through a trademark application to the Turkish Patent and Trademark Office (TÜRKPATENT); for that application we refer you to a trademark attorney who handles this work. We deliver the logo files to be used in the application along with everything else.

Do you also print posters and brochures?

No, we don't do the printing. We deliver poster, brochure and catalogue designs as print-ready files: bleed and trim margins, CMYK colour conversion and resolution already set. You can send the files directly to any printer you like.

Other services

Websites · E-Commerce · Booking Systems

Corporate websites that load fast, show up in search and look right on phones and desktops alike. The same team builds the e-commerce and booking side.

Custom Business Software · Mobile Apps

Custom software and mobile apps of any kind, built from scratch for your business without a ready-made package. iOS and Android come from a single codebase.

Social Media & Ad Management

Content calendar, design production and posting; setup, budget tracking and a monthly report on Meta and Google.